Four Hollywood studios are rolling out a “Premium VOD” service on DirectTV and some Comcast markets that allows you to rent a movie that was just in the theaters for $30.
Is $30 too high or too low?  Probably both.  On the one hand, I could wait to buy the DVD for $20, or wait to pay $6 for regular on demand service, or wait even longer to get it on Netflix.  On the other hand, paying for movie tickets, popcorn, drinks, and babysitters can be a lot more expensive than …