Changing user behavior is really, really hard. It has to be one of the biggest obstacles to reaching innovation success. I’ve seen it with my start-ups that have introduced new products, and I’ve seen it with companies that make seemingly insignificant changes to what a user has already learned about a product. It is impossible to underestimate the effort and risk at asking a user to do something new.
I was reminded of this golden rule when I came across a Quora article titled “Why hasn’t another product …