Articles Archive for May 2010
Innovation »
Innovation »
In a recent post I wrote about a few of Register.com’s marketing strategies. The problem was that in my case the innovation didn’t work – they led me to register a domain name and only at the last second did they tell me it wasn’t available. This result was an irritated and resentful customer (me).
I was lucky enough to experience a similar innovation error with USAirways. (Yes, I realize the airline industry is often a target of my posts, but they’re creating this material – I’m not …
Opinions »
Business Models »
In a recent post I wrote about how I had no intention of paying the high fees that media companies were charging for the online versions of their magazines and newspapers. Don’t mistake that position for thinking that I believe all content should be free – far from it. I am ready to embrace micropayments, when the model becomes widespread and standardized, as a means to purchase unique, valuable content a la carte.
But the idea that I would pay more for the online version of a magazine or newspaper, or …
