Pure Garcinia Cambogia Australia Review

Everyone seems to be losing weight with the popular Pure Garcinia Cambogia Australia. So, what exactly is this and how does it work? Well, continue reading this Garcinia Cambogia review and you will find out if this product is as great as everyone else is saying.

Although the extract is relatively new, the fruit from the plant has been around for centuries as a native species in India and Asia. Many companies today sell this extract in supplement form, with a majority containing only 30-50% hydroxycitric acid (HCA) as the active ingredient. Since it contains 60% HCA, it is much more effective than other competing brands.

garcinia cambogia benefitsThe fruit, which produces the extract, has been a staple in the South Asian cuisines for centuries, where they have used it in curries, chutneys, and preserved fish preparations. Because its addition will make a meal more filling, it is mostly served in soups taken before a meal to produce appetite-suppressing effects.

What are the Benefits of Using Garcinia Cambogia?

  • Rapid and sustainable weight loss
  • More energy
  • Stops you from storing carbohydrates as fat
  • Farewell to binge eating

How Does it Work?

Hydroxycitric acid is the active ingredient in Garcinia Cambogia extract. It promotes weight loss via two mechanisms of action:

1. HCA works by suppressing appetite through increasing levels of the neurotransmitter serotonin, a “feel good” hormone often targeted by several antidepressant medications. Low levels are more likely to subject people to emotional eating. Increased serotonin elevates good mood, thereby minimizing food cravings and stress-induced eating.

2. HCA bars fat storage in your body by inhibiting enzyme citrase lyase which synthesizes fatty acids from consumed carbohydrates. Normal cytrase lyase levels mean that sugars not immediately utilized to produce energy are then converted into fatty acids so that it can be used later. Lower levels of the enzyme will inhibit the production of triglycerides and LDL cholesterol and reduce the storage of fat.

how pure garcinia cambogia extract works

Clinical Studies

Proponents strongly believe that when you supplement with Pure Garcinia Cambogia extract, you will realize a 2- to 3- fold speedup in weight loss without having to exercise or change your diet. In fact, numerous studies exist to support that HCA accelerates weight loss. One study that is worth noting involved 60 participants with obesity who supplemented it for 8 weeks.

This randomized placebo-controlled study revealed that a dose of 1320mg a day resulted in a 14 pound weight loss (on average) for the experimental group. But the placebo group members lost only 6.1 pounds sticking to the same exercise and diet parameters. In addition, the experimental group experienced elevated mood and reduced food craving and appetite.

cambogia before and after

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Recent Popularity

Its recent surge in popularity can be attributed to multiple endorsements by reputable doctors who promote health and wellness through recommended lifestyle changes. These specialists have acknowledged the benefits of this supplement and consequently recommended it as a safe and effective method of increasing weight loss dramatically. In addition, its recent popularity can also be attributed to its relative affordability, as it is an inexpensive natural weight loss remedy without negative side effects, and its efficacy is strongly backed by diligent clinical studies.

before and after pics

Recommended Dosage

Each capsule contains 1000mg extract, which comprises 60% HCA as the active ingredient. It is recommended that you should take 2 capsules a day before meals. This translates to about 1200mg HCA a day, which is considered optimal for weight loss. With this product, people experience huge amounts of weight loss without exercise and diet. However, you can achieve the best results by combining garcinia with a little exercise and a colon cleanse product.

While Pure Garcinia Cambogia is considered 100% safe for healthy adults, children under 18 and pregnant women should not use the product. In addition, people with existing health conditions must consult with their medical practitioner before using garcinia or any other dietary supplements.

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Coffee shop owners fight back against WiFi freeloaders

I read an interesting article on WebWorkerDailyabout coffee shops and their sometimes-free WiFi connectivity.  (Read it for some more detail and links to a good article from the WSJ).  It seems that as some coffee shops add or expand this perk, others take it away.  Some shops are even posting signs limiting the hours when laptops are allowed; others are putting locked covers on their electrical outlets.

The recession compounds the coffee shop’s problem: as people cut back their spending at the shops their revenues go down, and as more people are out of work and spend their time in coffee shops they can take seats away from potential higher-spending customers.  They end up with more customers and less revenues.

The situation is understandable, but let’s face it: this is a customer service business, and word gets around.   To be successful you need to strike a fair balance with the customer.  The comments to the post had some insightful solutions.no_soup_for_you-300x300

  • Vouchers. One reader talked about coffee shops he frequented that provided a voucher for 1 hour of WiFi for every purchase.  Certainly seems a fair solution.
  • Subscriptions. One reader suggested that coffee shops develop some type of subscription service, where you could pay a monthly fee to get unlimited WiFi.  You could even add free or discounted coffee to the subscriptions.
  • This one wasn’t listed in the comments, but why not have separate seating for laptop users?Remember the smoking/non-smoking sections?
  • One reader identified the business opportunity of creating a new type of coffee store that would cater to workers, with business services (like copy and print).

This last idea is similar to one I developed years ago called DealCafe.  The idea was a temporary workspace that sold food and drinks but that had chairs and tables that were designed for working.  Conference rooms would be available to rent for meetings.  Projectors and print services were available too.  Since the trend in our economy today is for more mobile freelance workers, it would seem that this idea would become an even bigger opportunity.

I also learned in this article about how Starbucks in the UK provides free WiFi to registered holders of their gift cards.  I was struck by how innovative this was.  Vendors love gift cards for the obvious reasons (collect money upfront, customer will likely spend more than what is on their gift card, cards get lost, etc.)  By using the gift cards to enable free WiFi access:

  • Starbucks sells more gift cards;
  • By registering your gift card they now have some information about you and another means (email) to send you promotions;
  • You aren’t actually paying anything for the WiFi, so it doesn’t leave a sour taste in your mouth.

This idea leads me to my last thought – another one of our Future ideas (see tag cloud for more) that we should build.  If you are a store that wants to provide internet access, why don’t you have the user view some advertisements, or answer some poll questions, before they can login?   You can periodically (say every hour) require that they login again and perform those same steps to earn another hour of access.  You can even provide the user with a small list of categories to pick from, so that what they see isn’t totally random (i.e. Movie Trailer, New Book Releases, Clothing advertisements, etc.)

Can someone please innovate the school fundraiser?

Can someone please innovate the school fundraiser?

Like most people, I’m happy to support local school fundraisers.  They usually don’t cost more than $10-$20, the money goes to a good cause, and I usually either get something of value (like wrapping paper or frozen pizzas) or I’m sponsoring the efforts of the kids (if say they are “running for dollars”).

But I can’t stand being interrupted at my house. There is no “good time” for a home solicitation for anything – I’m not sitting around hoping that someone will ring my doorbell.  I ask most solicitors to leave right away, but for the school fundraisers of course I’m not saying no to them, so I hastily grab my checkbook, do a cursory read of whatever literature they have, write a check… and subsequently feel totally unsatisfied with the entire experience.

This is the age of the Internet, right?  Really, this isn’t that complicated.  Here is how this should work:

  • There should be one main fundraiser website that schools (and other charities) use across the entire country.
  • I should be able to search by zip code to see all of the local fundraisers in my area.
  • A fundraiser listing should link back to the school/charity’s main website, which also lists the fundraiser – so that I have some proof that the fundraiser is legitimate.  (The site could also hold all money collected for 30 days, and pay out only by check – maybe even certified – to further reduce the chance of fraud).
  • Once a school lists the fundraiser on the site, they can print flyers from the site to put in people’s mailboxes.  Residents like me can also provide an email address to receive these electronically.
  • I can give online via credit card.
  • If I give online to the fundraiser, I would expect no one to come to my door to interrupt my day.  If Idon’t give online, then they can come and visit me.
  • It would be great get to get a thank-you card every once in a while, personalized and handwritten by a student (a good activity to make sure students can still write with pen and paper).

Sure, the business running this site would want to charge a fee – but this business would not be expensive to run so the fee should be small, and you would expect that the school would more than increase their fundraising through this online automation to offset any fees.

What do you think?  Should someone go out and build this business?

Four innovations found on a business trip

I recently took a business trip and identified four “everyday” innovations that benefited both the innovative businesses and their customers.

1. Southwest Airlines’ seating. Until recently I was the most anti-Southwest person you could find; I felt like cattle on my first flight a few years ago – people were lining up an hour ahead of the flight to get a good seat.  I cursed this “new age” airline from my center seat the entire flight, vowing never to fly them again.  But when they instituted their new policy of assigning your place in line when you checked in, so that you didn’t have to line up early, I tried them again and became a believer.   Think for a second about how elegant a solution that was – it probably required 3 lines of code to generate a number on your boarding pass, and they were able to quiet their critics without moving to the less efficient assigned seating of other airlines.

suitcase-300x300In fact, I’ve had other airlines change my family’s seat assignments before (the old “equipment change” line) and split us up in different rows.  So now I actually prefer Southwest’s approach.

(My new positive opinion of Southwest certainly isn’t hurt by the fact that are so much nicer and happier than any other airline.  On the flight, they had the entire plane sing happy birthday to a passenger). 

2. “Read and Return”. In the last few years I noticed the gift shops in certain airports advertising a “Read and Return” policy on their books – an innovative business model change.  While i’m not privy to the statistics, I’ll bet that (1) only a small fraction of buyers actually do return their books for partial credit, (2) the credit received is probably equal to what the book sells for on the used market, so the business isn’t out any money, and (3) best of all, the person returning the book is probably going to buy something else while in the store!  This is the kind of innovation that I like.

3. Go Fast Pass. In Pennsylvania we have the EZPass system for our toll roads – put the device in your car and you can breeze through the tolls and have the tolls charged against a prepaid balance that is automatically refilled via credit card.  (As a side note, I travel everyday on toll roads and and am constantly amazed at the number of cars lined up to pay tolls instead of using an EZPass).

These systems have been around for a while – but at the Pittsburgh airport, you can use your EZPass to pay for your parking too (though while it uses the hardware you already have, it does bill your credit card separately).  It’s a great way for them to reduce their costs (hiring less attendants) while simultaneously improving the customer experience.

4. Westin Kierland Checkout Process. I’ve stayed in a lot of hotels, and usually their automated checkout process uses either the TV or the phone.   Both are generally bad experiences, primarily because they areunknown experiences. Think about how your mind works:  you don’t know how long the checkout process on the TV will take, or how many buttons/clicks it will take, or how confusing it will be.  You compare that to an experience you know: a desk downstairs that will probably not take too long to see someone.

The Westin Kierland was the first hotel I’ve stayed in that had a big doorknob card to hang when you left the room – hanging that card checked you out.  Pretty simple – no unknown experience there.  But there’s a big additional benefit to the hotel – it makes housecleaning much more efficient, since they look down the hall for these hanging cards and know what room to clean next.  This is another example of an innovation that simultaneously improves the customer experience and improves the bottom line of the business.

Conclusion. Four very simple business innovations that didn’t take rocket science to implement.  The Go Fast Pass obviously required some capital expenditure, but the other three did not.  And while all four improved the customer experience, three of the four also improved their operating efficiency (Go Fast & Westin checkout) or increased revenues (Read and Return).  The only one that didn’t have a direct impact on revenues or operations – Southwest – still indirectly increased their revenues, since I’ve gone from refusing to fly them to making them my first choice – and I doubt that I’m the only one.

The Tale of Two Datacenters

Over time new business models are often created by innovative startups that begin to threaten an incumbent’s business.  The incumbent’s unwillingness to change, which often leads to its eventual disruption, is a subject written in various ways and in numerous books and articles (including the Innovator’s Dilemma – see the About page of this website).  So I certainly can’t take credit for the theory, but I enjoy seeing theory play out in different industries.

In the technology world, probably the most prevalent example of this is the difference between perpetual licensing and subscription licensing, often times generalized as the difference between enterprise software and software-as-a-service (SaaS).  The enterprise software pricing model is composed of a large upfront investment, plus annual support and maintenance fees of questionable value, plus the periodic sale of new modules or upgrades.  In contrast, SaaS is typically sold on an ongoing subscription basis with no upfront license fee, with both support and maintenance and upgrades included in the subscription fee.  I’ve always been a proponent of SaaS as the “future” of software sales, mainly because I believe that, all things being equal, the SaaS provider has more incentive to provide a better level of service since they are always earning your business, versus the enterprise software vendor that has already earned your business. (I say “all things being equal” because depending on the type of product you can have as much lock-in with a SaaS offering as an enterprise solution, in which case they no longer need to earn your business either).

I’ve experienced first-hand another example of this old versus new business model phenomenon that I haven’t read about before: datacenter hosting services.

We outsource the hosting of our SaaS offering, and when we compared the service we were getting from our existing datacenter to newer entrants in the market, the differences were shocking.

  • Procuring equipment: The old datacenter required us to buy and ship our own equipment; the new provider gives us custom-built dedicated servers included with our management fee.
  • Implementation timing:  From the time the old datacenter received a new server it took 4-6 weeks to put it into production; the new provider will have a new server in production 2 hours after we request it.
  • Contract length:  The old provider required long-term commitments with nothing less than 12 months.   The new provider?  Their minimum commitment is monthly.
  • Backups: The old datacenter required us to commit upfront to our storage needs (maybe they don’t realize its VARIABLE?)  Like your cell phone minutes plan, if we go over we pay a punitive charge; if we go under, we still pay what we contracted for.  The new provider?  They have the novel idea of charging us for just what we use.
  • Cost:  Overall the new provider is less expensive than the old, but the difference isn’t that significant – and it honestly doesn’t need to be given the drastic difference in services.  Heck, the new provider could probably charge more than the old provider (and maybe they will someday, but don’t give them any ideas).

So to summarize, I get my equipment for free, configured in 2 hours, paying only for the backups I need, I can modify or cancel this contract at the end of any month, and it all costs less than my previous datacenter contract?   This is what you get when a start-up looks at an established market, sees the inefficiencies in that market, and are free to develop whatever innovative business model they want since they have nothing to lose.

Why won’t the large incumbents just offer the same types of service? The same reason that enterprise software providers are still selling large upfront-purchase systems: they are addicted to the revenues.  As long as the incumbents are still significantly larger (which people equate with stability), and more well known (which people equate with quality), they will likely be able to operate their business model for years as businesses look to them as the “safe” option.

(It is worth nothing that even if an incumbent wanted to change their business model they would have a hard time doing it: these legacy businesses have built entire sales functions based on the commissions generated from these upfront purchases, and changing that isn’t easy).

But the future is here and, just like in many other industries, the incumbent datacenters can’t hide from it forever.

The “Non-Solicitation” Solicitation

Like most workers my office building has a “no solicitation” sign posted on the front door.  Not that it stops anyone – at least every other month someone wanders into our office with coupons for a pizza place or bagel shop. They probably make it to half a dozen offices in our building before the property manager finds them and chases them out with a broom.

no-solicitation-300x300But I have to admit that I was impressed with how our last visitor almost made us believe that it wasn’t a solicitation at all –the non-solicitationsolicitation if you will.

A week before Administrative Professionals Day a woman walked into our offices with a stack of yellow paper.  She walked matter-of-factly as if she belonged here, went up to the first people she saw (a colleague and I) and announced “I’m just dropping off a reminder to you about Administrative Professionals’ day next week”, handed me the paper and then walked out the door before I could even read it.  My colleague immediately assumed that she was from the building’s property management office – she wasn’t dressed up, or down, just dressed like someone you would expect to see in the office or cube next to you.

What was on the handout?  A promotion for some local popcorn company.  But while it was obviously a solicitation, at least it was tied to an upcoming event that at least some people would presumably want to buy popcorn for.
“A” for effort, but “C-“ for execution.  It didn’t take 2 seconds to figure out the popcorn lady’s game.  Still, it was a better marketing job than any other solicitation we’ve received.   Here are 4 things she could have done better:

  1. The handout was 99% about popcorn and 1% about Administrative Professionals Day (by virtue of the fact that those two words were typed at the top).   Make it at least 50% about the day.  How about some background information: when did the Day first start?  How many Administrative Professionals are there in the U.S.?  What is the average dollar amount spent on them to celebrate this Day?  This information creates at least some additional value that would make me more likely to read it.
  2. She could have collaborated with a few of her non-competing vendors (Chocolates?  Restaurant gift card?) to provide us buyers with a few options.  Maybe each vendor in this coalition could cover a specific geographic area, creating more exposure for everyone.  Plus, with multiple vendors listed I wouldn’t know that she was the popcorn lady – she could be the chocolate lady for all I know, and this anonymity would be beneficial if I was indeed unhappy about being solicited.
  3. We work in a large office building – how about giving us a coupon or promotion targeted directly to our building?  If you are taking the time to go door to door, and printing these promotions on stock yellow paper, a small business like this can certainly create at least the perception that, because we are so special, they have created a deal just for us.
  4. Contact the building to try to get their support.  If the popcorn lady calls asking to hand out promotions, she’ll rightfully get a cold shoulder.  If on the other hand she calls on behalf of 5 vendors, with each vendor offering discounts that aren’t publicly available, on a handout that doubles as a primer on the meaning of the Day, they are much more likely to get a “yes”.  Heck, the building might even distribute the handouts for them.

Innovative marketing can differentiate your business and drive sales, but don’t just go part way with the effort.